Headlines are one of the most important aspects in marketing. They determine click through rates, shares and search results. Below are powerful words that you can include in your headlines to improve your results.
absolutely lowest
advice
affordable
alert famous
amazing
announcing
approved
astonishing
attractive
authentic
bargain
beautiful
better
big
bottom line
breakthrough
challenge
colorful
colossal
compare
competitive
complete
compromise
confidential
crammed
daring
delighted
delivered
destiny
direct
discount
download
easily
easy
edge
emerging
endorsed
energy
enormous
excellent
exciting
exclusive
expert
exploit
fascinating
focus
fortune
free
full
fundamentals
genuine
gigantic
greatest
growth
guaranteed
helpful
high tech
highest
how to
huge gift
hurry
imagination
immediately
important
improved
informative
innovative
insider
instructive
interesting
introducing
it’s here
just arrived
largest
last chance
last minute
latest
launching
lavishly
liberal
lifetime
limited
love
luxury
magic
mainstream
mammoth
miracle
monumental
new
noted
now
obsession
odd
opportunities
outstanding
perspective
pioneering
popular
portfolio
powerful
practical
professional
profitable
promising
proven
quality
quick
quickly
rare
reduced
refundable
reliable
remarkable
revealing
revisited
revolutionary
reward
sale
sampler
scarce
secrets
security
selected
sensational
shrewd
simple
simplified
simplistic
sizable
skill
soar
special
special offer
spotlight
startling
strange
strong
sturdy
successful
suddenly
superior
sure fire
surging
surprise
survival
technology
terrific
tested
the truth about
timely
tremendous
ultimate
unconditional
under priced
unique
unlimited
unlock
unparalleled
unsurpassed
unusual
urgent
useful
valuable
value
wanted
wealth
weird
willpower
wonderful
Uncommon words.
These words are rare enough to grab your readers’ attention and provide substance. A mix of 10–20% uncommon words in your headlines should do the trick
actually
heart
see
awesome
here
social
baby
more
world
beautiful
right
year
Common words.
Common words are ones you use all the time which help pull your headlines together for readability.
They should make up about 20–30% of the words in your headlines.
a
her
these
about
how
what
after
this
your
and
why
things
Emotional words.
Emotional words entice your audience to click through or to continue reading your article. They are also more likely to share them.
You have a good headline if 10–15% of the words in your headline are emotional.
absolutely
confessions
valuable
attractive
danger
worry
blissful
dollar
wonderful
bravery
spotlight
zinger
